AURA is a 3D anamorphic installation created for a large-scale urban LED screen.

At the centre of the piece, an astronaut emerges beyond the limits of the frame—not as a sci-fi reference, but as a symbol of exploration.
 

The project treats the billboard as more than a flat surface. Through depth, light, and spatial distortion, the screen becomes a volume the figure can occupy and break through.

As he pushes beyond the frame, he turns toward the city, extending the interaction beyond the screen.

Gold contrasts with the industrial architecture, reinforcing the ideas of discovery and sacredness.
 

AURA explores how public screens can shift from passive displays to spatial experiences—moments that interrupt routine and invite curiosity.

 

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Creation, Art Direction & 3D Development

ALCA FILMS